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Ever wonder, If your logo looks like everyone else’s—how will your business customers remember you? And how will new customers find your local business? A Memorable logo is critical for a successful business—especially in a trade that is competitive. Here are five reasons why an exceptional business identity will help your business take flight.

It’s a popular notion that logo design is an easy process. That’s a misconception. A logo is not merely a combination of colors, fonts and fancy lines. It is a brand’s identity. Quite often, a logo is more identifiable than the brand’s name itself! For an business entity so important, the logo design process requires thinking, systematic planning and artistic inputs. This article will attempt to answer the very question – “how does one accomplish the task of creating an awesome logo?”

Don’t copy – Design a unique logo

How does a logo successfully become a brand’s identity? By being unique and identifiable. Consider Apple computer’s case, a minor change has transformed an otherwise dull apple into one of the most iconic logo images today! This is how one achieves uniqueness and prominence – instead of trying too hard, the aim is to think out-of-the-box, and bring mundane objects into the mold of uniqueness.