Ever wonder, If your logo looks like everyone else’s—how will your business customers remember you? And how will new customers find your local business? A Memorable logo is critical for a successful business—especially in a trade that is competitive. Here are five reasons why an exceptional business identity will help your business take flight.
Great logos make great first impressions
Before your marketing sales person knocks on the door, before your van pulls up, and even before they contact you, potential business customers consider your logo when they decide whom to trust. The first impression always gives them an edge. When people can easily recall your logo, you have a competitive edge.
Well designed logos attract new customers
Your customers see dozens of logos a day and they remember a good logo when they see one. By sending the right message to potential customers, your logo helps them choose you over the competition. When customers initially see the logo on the estimate sheets, company vehicle and website, they feel good about the company. Unless there’s something you can show potential customers to convince them their expectations will be met, they will turn to the competition. A well crafted logo helps us persuade them.
Stand out from your competition
Flip through the phone book and you’ll quickly notice that potential customers have plenty of choices. You’ll also notice very few logos stand out from the crowd. Differentiating yourself from your competition is critical in winning the battle for gaining customers. Original uses of colors, words, shapes, and fonts can set your logo apart from the rest.
Keep loyal customers
Good service is the key to keeping your customers. But what happens when a competitor moves in with a more professional look and promises to match your service? If your company image isn’t as good, your customers may be tempted to try the competition. Don’t put your business in that position. A great logo convinces high-end customers who look for a loyal, long-term relationship to choose you over the next guy, who is probably waiting around the corner.
Earn trust with professionalism
What convinces people to choose an established business over a seasonal or freelance ones? Often it’s the professionalism of the business. People see your professional logo, and see that you are there from year to year, and that builds trust. If you can send the message of professionalism through your business logo, a lot of the work is done for your business strategies.